How to Create Content That Connects in B2B Marketing In B2B marketing, we’re often taught that logic rules the decision-making process. But here’s the truth: Facts tell. Stories sell. While data matters, emotion drives action.  That’s why storytelling isn’t just a nice-to-have—it’s a must-have if you want your content to truly connect and convert. Let’s dive into the psychology, structure, and real-world application of brand storytelling in B2B marketing. Why Storytelling Wor